Media Arts as Cultural Consciousness

We tend to think of learning and art making in schools as the mastering a set of information that is already known, such as the various techniques of drawing and painting discovered throughout history. We appear to teach students only what is already known about a subject, with the idea that they can transfer that knowledge to new situations in career or college. With media arts, students are in the position of actually contributing significantly to current knowledge, because media arts is centered in the processes of creativity and learning themselves. Students can utilize media arts forms, tools and processes in order to collectively learn and communicate directly their own ideas, perspectives and understandings of a topic. They are active participants in a culture of learning that is larger than the classroom, just as media arts exists in our contemporary global society.  Thus, media arts enacts the process of learning itself, as a culturally based process. Students develop cultural content with the possibility of a reciprocal cultural response.

We can see this concept illustrated in the controversial situation described in an LA Times article about a student-produced newscast in Carlsbad, California, which aired a film examining the issue of immunization. The film has raised the ire of local anti-immunization activists, who have accused the students of collaborating with corporate pharmaceutical interests. The students were initially interested in the idea pitched by a local pro-immunization group. They began to take up the investigation, but this group tried to lead and even direct the students. The students resisted this and decided to research it for themselves to create a balanced perspective. They came to own this process and came to their own conclusion that ultimately agreed with the pro-immunization group. This has escalated into a rather dramatic and public battle on this impassioned issue.

Without getting into the details of the argument itself, nor the students’ role in a social controversy, the story itself describes perfectly the nature of media arts in the learning process. Media arts is a vehicle for expression and learning, more than it is a contained package of content. That is how it functions within our media-based, global culture. In that sense then, media arts is a form of “cultural consciousness”. Media arts education replicates that formation within the school system. Students that produce media arts products are engaged in the actual process of cultural formation.

Students engaged in this process are learning a large number of things simultaneously. Of course they are learning about media production and marketing. They are learning how to create intentional media that effectively expresses a point of view. Through research and writing, they are gaining expertise in the content of the film, “immunization”, its history and its supporting and detracting arguments. But more significantly, they are learning about this “cultural consciousness” that media forms as a “dialectic” around its understandings and intentions, and that they can play an active role in its formation. This is a form of “media literacy”, that is an inherent part of media arts education. Ordinarily, students play a passive role in our society. They are seen as “not ready” to fully participate in the world. Here, students are in the middle of a social controversy, and are understanding how emotionally charged and serious information and expression can be in our world. Media, or information, attention, and communication are elements of power in the formation of our culture. These students have literally “struck a nerve” with their production, and are gaining lifelong learning in the process.